![]() ![]() London startup Yieldify has been hit with a second lawsuit from competitor Bounce Exchange, again alleging that it copied its code. The more recent suit also names some of Yieldify's customers as defendants in the suit.īounce Exchange, a New York-based company, alleges in New York and Texas court filings that it gave Yieldify executives a demonstration of its product in 2013 and that Yieldify went on to launch a very similar competing product.įounded four years ago, Yieldify builds e-commerce software that helps online retailers convince people to buy products online by tracking customer behaviour and providing prompts where necessary. Yieldify founder Jay, left, and Meelan Radia. ![]() Account icon An icon in the shape of a person's head and shoulders.
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